Official Brand Guidelines · 2025
Brand Book.
AI-Powered End-to-End WhatsApp Business Platform
Company
Waapper
Version
1.0
Year
2025
Domain
waapper.com
W
00
Who We Are

The Platform
That Drives Revenue.

Waapper is not just a WhatsApp marketing tool. It is an AI-powered, end-to-end business platform that helps companies acquire leads, automate conversations, sell products, provide support, and drive measurable revenue — all on WhatsApp.

5x
Revenue Growth
80%
Higher Response Rate
70%
Queries Auto-Resolved
3x
Less CAC
Mission

Grow Every Business on WhatsApp

To be the world's most intelligent WhatsApp business platform — making enterprise-grade automation accessible to businesses of all sizes.

Vision

The Revenue OS for WhatsApp

A future where every business interaction — from first contact to repeat purchase — flows seamlessly through Waapper's intelligent platform.

Positioning

Not a Tool. A Platform.

Waapper sits alongside Salesforce, HubSpot, and Twilio in the enterprise toolkit — not in the "WhatsApp scheduler" category.

— 02
02
Section 02 — Color System

Three Colors.
One Identity.

Waapper's palette is deliberately minimal — three colors that work with maximum contrast and impact. Neon green dominates. Carbon black grounds. Forest green adds depth.

Primary
#25D366
Neon Green — The Action Color
CTAs, icons, logo mark, links, badges, highlights, borders on focus states. This is the pulse of Waapper.
RGB37, 211, 102
HSL144° 69% 49%
CMYK82, 0, 52, 17
PantonePMS 354 C
Background
#1E1E1E
Carbon Black — The Foundation
Primary background across all surfaces. Makes green pop with maximum contrast.
RGB30, 30, 30
HSL0° 0% 12%
Secondary
#303D35
Forest Green — The Depth Color
Cards, hover states, borders, sidebars. Keeps UI grounded without competing with neon.
RGB48, 61, 53
HSL140° 12% 21%

Extended Palette — Tints & Functional Colors

#25D366
100%
#25D366 70%
Hover states
#25D366 30%
Subtle tint
#25D366 10%
Tag backgrounds
#FF4D4D
Errors only
#FFFFFF
Light text / icons

Approved Color Combinations

Combo 01 — Hero
Neon on Black
Website hero, dashboard, social posts. Maximum contrast. Primary use case.
Combo 02 — CTA
Black on Green
Primary buttons, key banners, announcements. High-energy.
Combo 03 — Subtle
White on Forest
Feature cards, secondary sections, tooltips.
Combo 04 — Full System
All Three
Full UI, landing page, app dashboard. The complete system.
— 06
03
Section 03 — Typography

Type System.

Two typefaces. One bold and architectural for display, one refined and readable for UI. Together they create a voice that is confident, modern, and precise.

Primary Typeface — Display
Outfit
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
ClassificationGeometric Sans-Serif
SourceGoogle Fonts (Free)
UsageHeadings, Logo, Numbers, Bold UI
Key QualityStrong personality, geometric precision
Secondary Typeface — Body & UI
Plus Jakarta Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()
ClassificationHumanist Sans-Serif
SourceGoogle Fonts (Free)
UsageBody copy, UI, captions, taglines
Key QualityWarm, legible, professional

Type Scale

Consistent typographic hierarchy across all Waapper touchpoints.

Display
Outfit 900 · 96px · -4px
Waapper
H1
Outfit 800 · 56px · -2px
Grow on WhatsApp
H2
Outfit 700 · 36px · -1px
AI-Powered Platform
H3
Outfit 600 · 24px · 0
Broadcast. Automate. Convert.
Body Large
Jakarta 400 · 17px · 0
Turn every conversation into revenue with intelligent automation.
Body
Jakarta 400 · 15px · 0
Connect your CRM, launch broadcasts, and let AI handle the rest.
Caption
Jakarta 500 · 12px · +0.5
70% of queries resolved automatically · 80% higher response rate
Label
Jakarta 700 · 10px · +3px
AI-POWERED · WHATSAPP PLATFORM

Outfit Weight Spectrum

Ww
Light 300
Ww
Regular 400
Ww
Semibold 600
Ww
Extrabold 800 ★
Ww
Black 900 ★

★ Preferred weights for Waapper brand communications.

— 08
04
Section 04 — Brand Voice

How We Sound.

Waapper speaks with authority, not arrogance. We lead with results, not features. We are confident without being cold.

⚡
Bold & Direct
We don't hedge. We state outcomes clearly. "5x revenue" not "potentially increase revenue." Lead with the result, not the process.
🤖
Intelligent
We speak the language of business — ROI, CAC, conversion rates, LTV. Not "send messages" but "acquire and convert high-quality leads instantly."
🌍
Global & Inclusive
We serve 1000+ businesses across every industry. Our voice is geographically neutral, jargon-light, and accessible to a global enterprise audience.
🏆
Confident
We don't say "we try to" or "we aim to." Waapper delivers. The platform works. We own the results we promise.
🔗
Precise
Every claim is specific: 70% auto-resolved, 80% higher response, 3x less CAC. Numbers build trust. Vague promises don't.
🚀
Forward-Looking
We talk about where businesses are going, not where they've been. Waapper is the platform for the next generation of WhatsApp-first businesses.
✓ Write Like This
✓
"Acquire high-quality leads instantly with AI-powered CTWA campaigns."
✓
"70% of customer queries resolved automatically — before your team even logs in."
✓
"Not just WhatsApp marketing. The entire revenue engine."
✓
"5x revenue. 3x conversions. 3x less CAC. Measured. Proven."
✗ Never Write Like This
✗
"We help businesses maybe improve their WhatsApp presence a little."
✗
"Our platform can potentially help you send messages to customers."
✗
"Just another WhatsApp bulk messaging tool for small businesses."
✗
"We're trying to make WhatsApp marketing easier for everyone!"
— 10
05
Section 05 — Logo in Use

Real World
Applications.

How the Waapper brand appears across digital and physical touchpoints.

John Smith
Head of Growth
john@waapper.com · waapper.com
Business Card — Dark
Instagram Post — Dark
Email Signature — Light
App Icon — Dark & Green
waapper.com — Dashboard
Browser Favicon — 16px
Dashboard ↗
App Header / Nav
— 12
06
Section 06 — Logo Don'ts

Never Do This.

The following uses are strictly prohibited. Consistency protects brand equity. When in doubt, use only approved variants.

✗ Never Desaturate
The logo must always use brand colors. Greyscale use is prohibited except in single-color print when approved.
✗ Never Rotate
The logo must always appear upright and horizontal. No rotation, skewing, or distortion of any kind.
✗ Never Use Off-Brand Colors
The logo must only appear on approved background colors: #1E1E1E, #303D35, #25D366, or white.
✗ Never Stretch or Distort
Always scale the logo proportionally. Never alter the aspect ratio, stretch horizontally, or compress vertically.
✗ Never Place on Busy Backgrounds
The logo requires a clean, solid background. Never place it on photos, patterns, or low-contrast surfaces.
Waapper
✗ Never Use Wrong Typeface
The wordmark must always use Outfit 800. Never substitute with Arial, Helvetica, system fonts, or any other typeface.
— 14
W
Waapper · Brand Book 2025

Built to
Convert.

Every pixel of this brand system exists to communicate one thing: Waapper drives real, measurable revenue for every business it touches.

5x
Revenue
3x
Conversions
80%
Response Rate
70%
Auto-Resolved
waapper.com
Brand Book v1.0 · 2025 · Confidential